Archive for November, 2009
Your domain is your home…
Monday, November 30th, 2009
When we talk about search engine optimization (SEO) we are talking about your domain name. You can think about your domain name as your home, the home of your business. It is where you and all of your employees work hard to represent your business well, and offer stellar services to your clients. You choose your employees for their skills and positive qualities, and know that they contribute to the growth of your business. So you wouldn’t want to miss out on all of that positive promotion, right?
Think about the different elements of your website each as an employee, working hard to boost your rankings in the search engines. As you have read in previous articles, your blog can be seen as your Employee of the Year. Your blog (if you are using it well) is constantly being updated with content relevant to your business, and feeding the search engines with reasons to “pick you” when an appropriate keyword comes up. So, why wouldn’t you want your blog in-your-home, rooting for your team?
Tags: domain name, rankings
Posted in Blogging, SEO | No Comments »
How does my blog help my SEO?
Thursday, November 26th, 2009
In a previous article entitled “Get me to the top, please” I touched on the basics of SEO (Search Engine Optimization). One of the leading ways to improve your SEO is to have a blog…but more specifically…write blog articles. It doesn’t just help you to have a blog in your possession, attached to your website, you actually need to use it.
Every article that you write on your blog offers you an opportunity to tell search engines “Keep checking back, I am adding more all the time”. Search engines visit your site depending on the frequency that you actually add information. So if you had your 10 page website designed in 2005 and you haven’t edited or added new pages to it since, it is pretty likely that search engines don’t visit it much. Not very exciting for the search engine, huh?
Posted in Blogging, SEO | No Comments »
RSS – How to Subscribe to a Blog
Tuesday, November 24th, 2009
Image courtesy of Smashing Magazine
Have you seen this image before? The ubiquitous circle with two arcs? You have probably seen it on tons of website, and if you have no idea what it means, you are not alone. Many of my clients are not aware of how this little icon can help simplify their lives.
It comes in all different colors, but it is there to tell you one simple message: “subscribe here”.
There are so many blogs on the internet these days – you can learn about anything and everything. Whether you want to stay up-to-date on your niece’s travels through Europe, or the latest cell phone innovations, RSS will bring the articles to you. This way you don’t have to check each individual blog to see if there is anything new…you can just subscribe using the RSS link, and voila! the updates are delivered to you.
Posted in Blogging | No Comments »