Archive for the ‘Inbound Links’ Category
Google Analytics: View your progress
Thursday, January 21st, 2010
So, you are starting to understand how to boost your SEO, you are motivated to blog, you are having fun interacting on social media sites, are working on creating interesting content for your followers, and are motivated to get more incoming links. You are making progress. Good for you!
So do you know how all this is helping you?
Yes, you may understand that all of these things are good for your business, but doesn’t it feel good to see the results? Proof that this hard work is paying off? If you haven’t already…set up Google Analytics for your website. Google offers powerful tools for you to be able to monitor activity on your website.
This way once you post a new blog article, and inform your followers on Facebook and Twitter that you have something new and juicy to read…you can hop over to Google Analytics to see how it all pans out. Did people find your post interesting? Did it lead them to read more on your site? Did people find you through the search results too? Are people linking to your articles? All these things, and more can be seen with Google Analytics.
Example of the Google Analytics Dashboard
Once you have created an account with Google and installed the verification code on your site (to prove that you have the right to track the site) you are on your way to new horizons. Google gives you statistics on the number of visitors you have per day, the number of pages viewed, how long the viewer spent on your site, how they arrived at your site (google search, direct link etc) whether they were a new visitor, and so much more! The benefit of this service is endless, and this is only the tip of the iceberg. You can also set up custom tracking tools to look at specific features on your site that you wish to analyze.
Have fun and feel proud once you see the benefits of all your hard work!
Tags: Google Analytics, tools
Posted in Blogging, Inbound Links, SEO | No Comments »
Do it yourself SEO
Monday, December 14th, 2009
Many of my clients want to improve their search engine rankings and are surprised to know that a large percentage of it is in their own control. Yes, that is right. You can boost your SEO. All you have to do is take the time, roll up your sleeves and have fun! Make friends with some of the best SEO boosting tools like Facebook, Twitter and your very own blog, and start sharing your stories with the world.
Blogging
This is your platform, your soapbox if you will, where you can express to the world your knowledge, your skills, and the wonders of your product. As a business owner, you might consider yourself quite knowledgeable in your field…so start talking about what you know. For example if you are a personal trainer looking for new clients, share workout tips, write about exercise equipment and blog about healthy recipes. All of these topic will help to present you as an expert in your field and each article that you write will also boost your SEO on the internet.
Most importantly, don’t forget to keep it interesting, and fun. If people just think you are trying to sell yourself or your product, they won’t stick around for more. But if they like reading your articles because of your down-to-earth, candid personality they will return again and again to find out more…and they will tell others about you. And then you are on your way to SEO heaven!
Here is another fun way of connecting with others to share the excitement of your business. Sure, Facebook is a place where you can reconnect with friends from elementary school, but it is also so much more. Start a business page, share photos of your products, write status updates about the latest news, share links to new blog articles, let your fans know about special sales and offers, invite your fans to special events…
There are so many fun ways to express your business on Facebook, and once again, it is all in your hands. The more you put into it, the more it can benefit you and it will all connect back to your website!
Do you tweet? Its quick, its easy, and it is another great way to enter into the social pool and play with like-minded people. Tweets are limited to 140 characters, so it doesn’t take a lot of your time, but another great way to share quick updates, pointers, advice, stories, links to a great article you think your followers would be interested in. Introduce yourself, make friends and soon you will have lots of followers who want to hear your latest update, and who are drawn to your website to find out more about you. Another boost for your SEO.
So to recap:
SEO is in your hands. You have the power to present who you are and what makes your business special. In an internet world where everyone can become anonymous, many people are actually looking for someone who is real. Someone who presents an authentic, honest and fun approach to their business. So have a good time: blog, tweet, and create your facebook world.
Posted in Blogging, Facebook, Inbound Links, SEO, Social Media, Twitter | No Comments »