Archive for the ‘Social Media’ Category
Do it yourself SEO
Monday, December 14th, 2009
Many of my clients want to improve their search engine rankings and are surprised to know that a large percentage of it is in their own control. Yes, that is right. You can boost your SEO. All you have to do is take the time, roll up your sleeves and have fun! Make friends with some of the best SEO boosting tools like Facebook, Twitter and your very own blog, and start sharing your stories with the world.
Blogging
This is your platform, your soapbox if you will, where you can express to the world your knowledge, your skills, and the wonders of your product. As a business owner, you might consider yourself quite knowledgeable in your field…so start talking about what you know. For example if you are a personal trainer looking for new clients, share workout tips, write about exercise equipment and blog about healthy recipes. All of these topic will help to present you as an expert in your field and each article that you write will also boost your SEO on the internet.
Most importantly, don’t forget to keep it interesting, and fun. If people just think you are trying to sell yourself or your product, they won’t stick around for more. But if they like reading your articles because of your down-to-earth, candid personality they will return again and again to find out more…and they will tell others about you. And then you are on your way to SEO heaven!
Here is another fun way of connecting with others to share the excitement of your business. Sure, Facebook is a place where you can reconnect with friends from elementary school, but it is also so much more. Start a business page, share photos of your products, write status updates about the latest news, share links to new blog articles, let your fans know about special sales and offers, invite your fans to special events…
There are so many fun ways to express your business on Facebook, and once again, it is all in your hands. The more you put into it, the more it can benefit you and it will all connect back to your website!
Do you tweet? Its quick, its easy, and it is another great way to enter into the social pool and play with like-minded people. Tweets are limited to 140 characters, so it doesn’t take a lot of your time, but another great way to share quick updates, pointers, advice, stories, links to a great article you think your followers would be interested in. Introduce yourself, make friends and soon you will have lots of followers who want to hear your latest update, and who are drawn to your website to find out more about you. Another boost for your SEO.
So to recap:
SEO is in your hands. You have the power to present who you are and what makes your business special. In an internet world where everyone can become anonymous, many people are actually looking for someone who is real. Someone who presents an authentic, honest and fun approach to their business. So have a good time: blog, tweet, and create your facebook world.
Posted in Blogging, Facebook, Inbound Links, SEO, Social Media, Twitter | No Comments »
Review: TweetDeck
Monday, April 27th, 2009
I have been using TweetDeck for about a week now, and so far I am enjoying it. It is a great way to streamline your social media platforms. I have been using it for Facebook and Twitter and so far it is saving me a lot of time! Using TweetDeck, I can monitor people’s Facebook status updates, and their Twitter tweets in one place. TweetDeck makes a friendly little chirping sound when an update comes in, and all I have to do is leave the program open on my computer.
Already I have noticed that I am much more active on Twitter than I have been because TweetDeck makes it easy to post new tweets to my account as well. I think this is a great program for someone who is overwhelmed with keeping up with the new social media world. TweetDeck is in its beta version, so I am sure there will be many updates and improvements over time, but so far I am quite happy with where it is headed. If you have been daunted by the idea of joining Facebook, or Twitter or both, and having to manage this new social world, I think TweetDeck is a good place to start.
Tags: TweetDeck
Posted in Facebook, Reviews, Social Media, Twitter | No Comments »