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Archive for the ‘Social Media’ Category

How to Create a Facebook Page for Your Business

Monday, March 28th, 2011

So now that you understand how a Facebook Business Page can help your business grow, I am guessing that you are ready to take the next step.  Let’s create a Facebook page so that you can begin mingling in the world of social media connections, make friends, have fun, and watch your business bloom!

This post will walk you through the steps of creating a Facebook page so that if any questions come up, you will feel confident about what decisions to make.

Step 1: Create a Page

Choose a Facebook Category

Click for a larger view

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Why Start a Facebook Business Page?

Wednesday, February 23rd, 2011

Benefits of a Facebook Page

As I have mentioned in previous articles Facebook is one of the leaders of Social Media Marketing for your business, and a key step to boost your SEO.  Facebook currently has over 500 million users, which is a vast market that you can easily have access to.  A new field to grow your following, promote events, new products, giveaways, and more.  Once you grow a fan base through Facebook, you are opening up a new avenue of traffic coming back to your website in incoming links, new visitors, more people reading your blog articles, and more clients interacting with you.

Here are just a few of the benefits:

  • Promote your Brand
  • Access over 500 million people
  • Drive more traffic to your website
  • Promote Events
  • Integrate with your Blog RSS
  • Get to know your fans and interact with them
  • Its Free!

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Facebook Business Page: Username

Tuesday, February 22nd, 2011

So, you have a Facebook page for your business.  Congratulations!  You have taken a big step.  Many business owners still have hesitation about whether they really need to do this, so feel proud that you have committed to growing your business through Facebook!  It is going to be fun.

Now that you have a page your next important step is to promote it.  Let people know that you have a page on Facebook…encourage more fans to follow your page and most importantly make it easy for them.  You can invite people through your Facebook friends on your personal profile, which will hopefully get you started, but what you really want is to gain more fans from outside of your intimate circle.

There are many ways to gain fans, but one big step is to have a personal username for your page so that you can market yourself outside of Facebook.  If you are advertising via print, the web, or telling someone in person that you are on Facebook no one is going to remember a URL like this: http://www.facebook.com/#!/pages/your-business/299019657350…and don’t assume that many clients will do the “work” of searching for your business through Facebook search. (more…)

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Posted in Facebook, SEO, Social Media | No Comments »

Do it yourself SEO

Monday, December 14th, 2009

Search Engine OptimizationMany of my clients want to improve their search engine rankings and are surprised to know that a large percentage of it is in their own control.  Yes, that is right.  You can boost your SEO.  All you have to do is take the time, roll up your sleeves and have fun!  Make friends with some of the best SEO boosting tools like Facebook, Twitter and your very own blog, and start sharing your stories with the world.

Blogging

This is your platform, your soapbox if you will, where you can express to the world your knowledge, your skills, and the wonders of your product.  As a business owner, you might consider yourself quite knowledgeable in your field…so start talking about what you know.  For example if you are a personal trainer looking for new clients, share workout tips, write about exercise equipment and blog about healthy recipes.  All of these topic will help to present you as an expert in your field and each article that you write will also boost your SEO on the internet.

Most importantly, don’t forget to keep it interesting, and fun.  If people just think you are trying to sell yourself or your product, they won’t stick around for more.  But if they like reading your articles because of your down-to-earth, candid personality they will return again and again to find out more…and they will tell others about you.  And then you are on your way to SEO heaven! (more…)

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Posted in Blogging, Facebook, Inbound Links, SEO, Social Media, Twitter | No Comments »

Review: TweetDeck

Monday, April 27th, 2009

TweetDeck LogoI have been using TweetDeck for about a week now, and so far I am enjoying it.  It is a great way to streamline your social media platforms.  I have been using it for Facebook and Twitter and so far it is saving me a lot of time!  Using TweetDeck, I can monitor people’s Facebook status updates, and their Twitter tweets in one place.  TweetDeck makes a friendly little chirping sound when an update comes in, and all I have to do is leave the program open on my computer.

Already I have noticed that I am much more active on Twitter than I have been because TweetDeck makes it easy to post new tweets to my account as well.  I think this is a great program for someone who is overwhelmed with keeping up with the new social media world.  TweetDeck is in its beta version, so I am sure there will be many updates and improvements over time, but so far I am quite happy with where it is headed.  If you have been daunted by the idea of joining Facebook, or Twitter or both, and having to  manage this new social world, I think TweetDeck is a good place to start.

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