Budding Lotus Designs Blog

How does my blog help my SEO?

In a previous article entitled “Get me to the top, please” I touched on the basics of SEO (Search Engine Optimization).  One of the leading ways to improve your SEO is to have a blog…but more specifically…write blog articles.  It doesn’t just help you to have a blog in your possession, attached to your website, you actually need to use it.

Every article that you write on your blog offers you an opportunity to tell search engines “Keep checking back, I am adding more all the time”.  Search engines visit your site depending on the frequency that you actually add information.  So if you had your 10 page website designed in 2005 and you haven’t edited or added new pages to it since, it is pretty likely that search engines don’t visit it much.  Not very exciting for the search engine, huh?

If you start out with a 10 page website and then add 4 articles to your blog per month, you are also making it that much more likely that you will be found in search engines.  Over a year you will accumulate to 58 pages, over 5 times the amount of chances that Google will choose you when someone searches for a keyword associated with your business.

And to get to the nitty-gritty details…what you write about is really important too! If your business is web design, but your blog articles are about daisies, you are not helping your cause too much.  The search engines will read every word in each article to determine when you match a search engine query.  So if you are writing about how to grow daisies, it is unlikely that a search engine will list you in the results of a search on web design.

So if you want to improve your rankings (SEO):
Start a blog
Commit to writing a few articles a month to start
Write about topics related to your business

These are the first steps.  From there, have fun with it!  Write in a manner that engages, entertains, and informs.  If people enjoy reading your blog they will also want to subscribe to it, suggest it to others, link to it, and eventually you will be drawing in new clients too!