Posts Tagged ‘rankings’
Your domain is your home…
Monday, November 30th, 2009
When we talk about search engine optimization (SEO) we are talking about your domain name. You can think about your domain name as your home, the home of your business. It is where you and all of your employees work hard to represent your business well, and offer stellar services to your clients. You choose your employees for their skills and positive qualities, and know that they contribute to the growth of your business. So you wouldn’t want to miss out on all of that positive promotion, right?
Think about the different elements of your website each as an employee, working hard to boost your rankings in the search engines. As you have read in previous articles, your blog can be seen as your Employee of the Year. Your blog (if you are using it well) is constantly being updated with content relevant to your business, and feeding the search engines with reasons to “pick you” when an appropriate keyword comes up. So, why wouldn’t you want your blog in-your-home, rooting for your team?
Many people don’t even realize it, but if your blog does not sit on your domain name, it is not helping your search engine rankings. Check the domain name of your blog. Does it end in wordpress.com, typepad.com, blogspot.com or something of the sort? If so, your blog isn’t in your home. I am sure it would be much happier to be a member of your team, living in the spare bedroom, or even above the garage. As long as it is in your home! So, check right away to see where your blog is living, and if it is not on your own domain name, fix that asap!
Feel free to contact me if you have questions about this.
Tags: domain name, rankings
Posted in Blogging, SEO | No Comments »